Video Training

How do you know if your business idea is a good one? Before starting a new business, it is important to research the marketplace and your competition. Then do a validation of your business idea through the methods covered in this course.

Key takeaways include:

• Determining Market Needs

• Differentiating Your Offering

• Idea Validation

Are you ready to launch your new business? This session provides an overview of the different business ownership structures and the risks associated with each, in order to help you decide which is the best fit for you.

Key takeaways include:

• Determine the Right Business Structure

• Registering Your Name

• Choosing A Business Name

Need help understanding government regulations that apply to your new business? Save yourself time, hassle, and money by learning the basic rules and regulations for running your business. Business regulations are set out by Federal, Provincial and Municipal governments. By the end, you will have a checklist and an overall understanding of the required regulations.

Key takeaways include:

• Purpose of Regulations

• Compliance Processes

• Categories of Regulations

Are you clear on your business goals and how to achieve them? If you were planning a party or vacation, you would spend time researching, planning, and envisioning. So why wouldn’t you invest time and effort in business planning for success? This session will take you through all aspects of developing a strategic business plan and ensure you are ready to act on it.

Key takeaways include:

• Business Plan Overview

• Plan Types

• Templates

Did you know there are many options available for financing your new business? It is important to understand all potential sources of funding, along with the pros and cons of each. Then carefully consider which one will work best for you and your business. This session will help you form a plan to get the money needed to start your business.

Key takeaways include:

• Financing Options

• Pros and Cons

• Financing Decision Tree 

Need help validating your business idea? Market research will provide you with the information required to make data-driven decisions, understand your competitive advantages in the market, and why customers will buy from you. This session will equip you with the tools needed to conduct market research - a critical element for success.

Key takeaways include:

• Understand the Marketplace

• Your Competitive Landscape

• Key Differentiators

Do your potential customers know about your new business? How do you plan to sell your product or service? A strategic sales and marketing plan will ensure the word gets out and the sales come in. This session provides tools to better understand the needs of your customers and how best to connect with them.

Key takeaways include:

• Conducting Target Market Analysis

• The 4 Ps of Marketing 

• Selling Basics

Are you concerned about exposure to risk in your new business venture? Choosing the right type of insurance and amount of coverage can protect both you and your business from risk. During this session, we will provide an overview of business insurance and help you determine what types you need to protect your business and customers.

Key takeaways include:

• Compulsory Insurance

• Types of Insurance

• Being Prepared

Ready to launch your new business? Now is the time to register with the Province of Ontario. This process will provide you with a Master Business License and is mandatory under the Business Names Act. Additionally, proper registration helps build credibility and has marketplace advantages.

Key takeaways include:

• Registration Requirements

• Choosing a Business Structure

• Registration Process